Lately I’ve been speaking to a number of people who are a bit, well, trapped by their own thoughts and preconceived notions. It’s alarming how so many fall into this trap, and why I’m bringing it to you today.
The interesting thing about this phenomena, is that most of us are aware that we practice some form of limited thinking in their lives, but almost all of us leave out this important area. OR we visit here once, and never again. The first time I discovered this for myself it was a total surprise, even though I had dreamt of the possibility. I’d like to invite you to benefit now, rather than wait.
Here’s something to consider straight out: The business model you are working with is outdated. Except for a few of us, we’re out there doing ‘it’ the way its always been done, yet wanting different results, feeling a bit stifled without knowing why, and wondering what else there is that could make the days more enjoyable, with greater financial rewards.
Rarely though do we look at the business model. Doctors ‘do it’ in a particular way. So do other healers, CPA’s, or lawyers. But honestly, it’s likely you are too. Think about that for a moment. Are you following in someone else’s footsteps or are you blazing your own trail?
How about considering these examples to get you fired up for this concept:
- McDonalds’ borrowed the idea of drive up windows from banking. Now you can see drive-up dry cleaners, liquor stores and pharmacies. What can you borrow from another industry?
- 1-800-FLOWERS was of the first to extend that type of service to a perishable product, to be sold to the masses. Now you can get steaks, lobsters, almost anything via the mail, and they’re each more expensive than the average. Can you use anything from those models for your business?
- Many businesses are using virtual offices to allow for freedom and the ability to reach more people. Can you incorporate tele-classes or webinars to reach across the globe or across town? You may be more portable than you realize.
- How about creating an upper level of service? Doctors began offering ‘Concierge’ services, and you likely can too. A massage therapist, attorney, coach or comedy club, each has that ability.
Consider how you can re-visit your business model for a greater reach, the ability to bring your gifts to a larger audience, and the opportunity for additional revenue streams.
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More about J. Winslow, a.k.a. the Brandologist can be found at http://www.UnforgettableBrands.com
3 Comments
I love this blog – you’re so right about being brave and a bit disruptive with your strategy. I hope you don’t mind – I’ve posted it on my own blog – (with full credits to you obviously) as I would like to share it with some of my UK friends
Hi Emma,
Thanks for your comments, for connecting, and for sharing me with your people! I’m delighted to find lie-minded souls who values are similar, I’m on a mission to bring back our real selves and have that be not only enough, but the driver to make companies and lives rich and full.
Have a great day,
J.
Great examples of companies who broke the traditional models for their business. The same holds true on websites. These days many professionals – lawyers, dentists, therapists and coaches – are realizing they need a website that doesn’t look like everybody else’s. They’re borrowing ideas from the top internet marketers. And sometimes it’s easier to go outside the box when you talk to people outside your industry.
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