Just recently I’ve joined a bunch of groups on LinkedIn. At first I wasn’t sure what I was doing, but the articles and comments that are chatted about are interesting and educational. Mostly.

Last week I received a rather unfriendly note accusing me of spamming a particular group. A group that focuses on best business practices. An obvious fit, as the branding process and marketing is by nature systems work that brings in Total Quality, Teamwork, Kaizen and a variety of other best business practices. Obvious to me, but not to this group who interpreted my musings as spam. Hmn. At first I was offended and began to explain. How silly of me.

After about 24 hours I realized with a chuckle that this is exactly why I insist on being me. Writing in my voice, about my experiences. Other groups had multiple comments and delightful conversation about this post. That was because they were my people. My people get me, appreciate me, hear me. These guys didn’t.

So, I did it. I unsubscribed from this list that claimed to be all about doing business better, but who in fact were closed and unable to appreciate a new point of view. Oh well.

Branding is about being true to yourself. Your tribe WILL hear you. Guaranteed.

Leave a Lasting Impression,

J.