This morning I was dreaming about the Beatles. Weird, right? But even stranger than that was the context. I was noticing all the ways that the Beatles taught us about marketing, so of course I had to write it down for all of you.
What a great way to end the year OR to start a new one. Here’s what the Beatles taught us:
1. Passion is critical… not only passion, but the ability to communicate your excitement to others. Which you can see in their faces when they sang (at least in the early years).
2. Keep it simple. I mean really, how simple was ‘I Wanna Hold Your Hand’? The BlackEyed Peas have taken this mantle up in present day terms, and with great success. When you keep your message simple and your goal clear, its much easier to hit the mark, and be heard by your ideal audience. Hence the screaming fans.
3. Don’t be afraid to be different. The Beatles came to America with those ‘crazy’ hair cuts, and we fell in love. Different IS GOOD! Your brand depends on it.
4. There was strength in their team. Not forever, but that team dynamic fueled big hits, gave way to bold action, and allowed some really big dreams to be realized. Get a team like that in place, and you’re sure to move forward quickly.
5. Trust yourself. No one was doing music like they were, yet they stayed true to themselves, trusted that they were on track and that they’d find their place in the world, and man oh man they sure did.
Of course, there are many other lessons they taught us, but I ask you as one year ends and another begins, how are you going to use these principles in your business? They may seem elementary yet there is gold there my friends. Ask yourself what do you REALLY want this year, and then make sure you’ve got a plan to get there.
Who knows, you may even go platinum in your industry!
Keep shining,
Judy
4 Comments
Right on Judy! Sometimes we forget to keep it simple and the message clear. Like "She Loves You, Yeh, Yeh, Yeh!". We liked what we heard because we understood it immediately…same principles apply to success with marketing.
I second Joe's comment. Right on! This is a great post with a great message that we all should think about and remember.
Excellent points…however, I would add another I believe was critical. After they were noticed (by millions) with simple yet passionate early songs for screaming teens, they had to follow with more complex and higher quality material that drew a larger and larger audience that endures to this day. They could have fizzled had they not continued to expect more and more of themselves.
Thanks for adding that comment Steve. I believe there are many lessons in this particular case study that are super valuable for all of us. Could probably write a book! (Hey, that would be fun!) Providing value is certainly a point none of us should forget.
Best to you!
J.
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