It’s interesting that some of our everyday tasks are so taken for granted that improvement is slower in coming than one would logically expect.
Recently, while traveling, I had an amazing and memorable moment in the shower. Now, really, it’s not what you are thinking, you people with your minds in the gutter! What I mean is that it was such a great shower, that I wanted to take it all home with me. This was no ordinary shower. First the walls were not squared off, but rounded. This didn’t seem to mean much at first, although it was quite beautiful. However that element, paired with the 5 shower heads, in an open layout, kept me warm and massaged in a most pleasant manner. Now I don’t know about you, but for me the number one concern in an open shower is warmth… I have one at home that doesn’t work nearly as well.
So, this is my question… why aren’t more showers designed this way? Does it cost a bit more? Yes, BUT it’s worth every penny.
Then, of course, this concept can apply to our businesses. What everyday items or systems or offers do you have, that if altered slightly would not only command higher fees, but would also give your clientele a super memorable experience. It may be easier than you now realize. Think about it. After all, innovation rules!
Keep shining,
Judy
2 Comments
Judy;
The question you ask is a good one, but unfortunately it applies to so many more things than just a shower. Most of what we use day-to-day is poorly designed (if in fact it’s designed at all).
Rather than post a lengthy comment here supporting my statement, if I may I’d like to leave a link to a post on our blog which examines this problem in more depth. The post is called, “Sales and Marketing Automation Made Easy?” but don’t be fooled by the title – it’s precisely about this important issue.
http://bit.ly/9YVmzu
Eric, your information is very interesting and I thank you for making me aware of it. Perhaps we could connect? Certainly you have a similar appreciation for good design at least where it pertains to systems, you seem to excel.
Best to you,
J.
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