It’s more important than ever to continuously assess how we’re moving ahead with our plans and vision. Not to say that my eye isn’t on that ball all of the time, but there’s a difference between running full out, looking over my shoulder and sitting down to have some time to contemplate what has occurred. [...]
Thursday, December 31, 2009
This morning I was dreaming about the Beatles. Weird, right? But even stranger than that was the context. I was noticing all the ways that the Beatles taught us about marketing, so of course I had to write it down for all of you. What a great way to end the year OR to start [...]
I’m in Colorado this week and in the last two days the temperature had plummetted, and we even had snow yesterday! Now, we all knew winter was coming, but still it was a surprise since its been so warm and lovely here. Kind of like what’s been happening with the economy. For those crazy CEO’s [...]
Wednesday, September 24, 2008
There was something in the news this week that I can’t resist commenting on. Did you see the story about Hershey’s chocolate? Because they had rising costs, yet chose not to alter the size of the bars or the price they took the chocolate out of some of their products. That’s right, chocolate products with [...]
Well, I’ve finally heard that my first book will be out in the next few weeks. Yippee! O.K… so it’s not a whole book, my contribution is but a chapter, but I must say that the entire book is really great. It’s called The Guide to Getting It: Branding & Marketing Mastery. For those of [...]
Tuesday, November 27, 2007
This week I was on a call with Andrea Lee and Michael Port as they were discussing an interesting question. The question is quite worthy of exploration for all of us. It is: ‘How will you break through the status quo?’ What is interesting about this to me, is that most of us rarely, if [...]
Have you ever thought about why you love your dog so much? I’ve decided that some of the reasons relate to the Branding process. Think about it. My dog is reliable. I can always depend on her pleasant demeanor, and goofy smile. That means alot, and is a big part of who she is. My [...]
I just returned from a conference where there was so much information and energy it would be impossible to share it all at this time…but of course I will share the number one tidbit. That is to have PASSION in everything you do. O.K., maybe not everything, as I sure don’t have passion for taking [...]
