Are you my people?

 In Branding, Business, Entrepreneurs, Growth, Marketing, New Beginning, Strategy, success
Earlier I shared about getting clear on what you offer your clients (read here if you missed it), but of course, this is a multi-faceted topic (aren’t they all?!).. so I wanted to give you another to ponder this week. 
You may know that I work with high-achievers… those who are CEO’s, business owners and entrepreneurs. Something that seems to be true across the board is that around 90% are not clear WHO their ideal client is.
Of course, this is critical when our sales have gone flat, when leads are slow, when ‘things’ go awry.If you’re rolling your eyes now because you’ve already done this once, you’re missing out. It seems simple and it can be, but the mistake is in thinking its a one and done inquiry. 
Ideal clients shift and new categories mean different ideal clients. To be clear, your audience is NOT ‘everyone’. 
You’ll want to know more than their sex and age. Go deep. Where do they like to hang out, what groups do they belong to, do they go to church, or have kids? What do they talk about at dinner, or worry about when they can’t sleep. Do they travel or read or watch TV? Have you done this exercise recently? Honestly, if you’ve gone off-track in any way, this CAN right the ship. 
Get crystal clear on this topic and I promise you will be able to use your time and dollars so much more efficiently. Make a note to revisit this tip each time you change direction or add new verticals…. or if more than 6 months have passed.
Let me know how it goes!
  x Stay your Unforgettable self!, x J. xoxo             J. Winslow Branding Specialist and Strategic Planner, J. Winslow brings decades of solid experience to each project and leader she interacts with. Clients range from non-profits such as the Boys & Girls Clubs of America, to Madison Avenue Biggies including: Women’s Day Magazine, Cover Girl and Elizabeth Taylor. She also enjoys working with TEDx speakers and students ready to leverage their own brand stories.     
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