Challenging times…

 In Branding, Business, Entrepreneurs, Growth, Marketing, New Beginning, Strategy, success

There is a saying that ‘Challenging times help us grow into our best selves’… 

Which may be true but is also rather an annoying and stressful way to live!

Who wants to be challenged and have tough times in order to grow?! Can’t we simply learn and apply that and move on? Jeesh.

Yes, we can but we all know in our hearts that it isn’t the same.

And now we are seriously challenged. With this likely being just the beginning as we will have many trickle down effects of all that is happening (or not) in the world.

Many workers will not be compensated so they will have less to spend.

Owners and the ‘boss’ may not be able to invest in services they had been contemplating or that haven’t been deemed as essential.

Travel, sports and many other sectors are at a total standstill.

So how do we continue on?

The conversation is everywhere I congregate right now. (virtually of course)

Which had me thinking about how we navigated the crash back in ’87.
It was my first business as an adult.
I had left my gig at Women’s Day Magazine and gone into business with my boss from there.

We had opened a Design Studio.
The business was quite new. Only a couple years in.

Our largest client killed a $250,000 contract as well as a job that was in process.

It hurt.
It was scary.
Other clients halted in their tracks.

Then, like now it was unclear if we would find other clients.

We were lucky in some ways because information was not as viral as it is now. So although we were all in ‘it’, the reactions weren’t in our face all day.

Or maybe it was but we were too busy dealing with it to notice.

What I DO recall is this:


We didn’t moan and cry.
We got on with what we could do rather than what we couldn’t.
We (my partner and I) stayed strong for each other.

Here’s what we know:
When we look for opportunities we can see them.

When we focus on fear, that precludes opportunity from ‘showing up’.
When we stabilize our own mind, we can help others do the same.

As leaders that’s critical.

We also know that some things we just ride out.
So how can you make this time worthwhile?

First slow down.
Take a breath.
Look for opportunities.
Design new strategies.
Work on that BIG idea you didn’t have time for before.
Reconnect with old contacts, friends and soon-to-be-friends.

Stay positive.

Limit social media when it’s too much to hear (we all have our own tolerance levels).

And for sure, take good physical care of yourself and all those you care for.

For myself I’m adjusting my structures so more people have access.
Please let me know if you need support and we will make sure you get it… NO ONE will be turned away if I can be of service. For at least the next 3 months, or til the end of June.

In challenging times its important we all support one another!
Much love for now… take care of yourself,





J. Winslow
Branding Specialist and Strategic Planner, J. Winslow brings decades of solid experience to each project and leader she interacts with. Clients range from non-profits such as the Boys & Girls Clubs of America, to Madison Avenue Biggies including: Women’s Day Magazine, Cover Girl and Elizabeth Taylor. She also enjoys working with TEDx speakers and students ready to leverage their own brand stories. Learn more here



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