The Value Of Optimistic Thinking

 In Branding, Business, Entrepreneurs, Growth, Marketing, New Beginning, Strategy, success

One of the many many Many reasons I love working with my business owner clients is that they  are an optimistic bunch. My clients, and most small business owners/founders view life through a particular lens. And it’s a pretty sunny  – the future’s so bright I’m gonna need shades – kind of lens.

I’ve been looking at this a bit more deeply lately and noticed that I tend toward this as well. Finding and keeping optimistic folks in my world is an avocation of sorts. Surrounding myself with problem solvers, those who look on the bright side, who studiously seek solutions and situations that will reinforce the positive bent in life is as critical as the air I breathe.

Not to say that we are all these unrealistic polly-annas all the time.

Bad things do happen to optimistic people too.

Though that’s not the point. Actually it’s more to the point in how we recover and regain that feeling that is of import.

Consider this: We now know through science that when we look to reinforce our p.o.v. we will continue down a particular path. That path is also know as a neuro-pathway. The more we tread down that path, whatever it is, the more ‘it’ becomes ingrained. We call that a habit.

So, although it doesn’t feel like we’re choosing to be happy, sad, mad or whatever, we actually are. Habits however are not all that easy to change, simply because that well worn pathway draws us in. It becomes easier to stay in that pattern, to collect evidence that this pattern is correct and often we just don’t bother to find another unless something big, traumatic or some form of monumental occurs.

Think back to when something happened that had you form an opinion. For instance, I have a client who lost a bunch of money in the last crash. At the time they had over 35 properties most of which were rentals in the ‘moderate’ market. A market that was hit hard. They began losing tenants as the job market shifted and ultimately they lost almost all their properties. As a result of that they became a bit shy of investing again when things turned around. There has been this constant fear lurking that it could happen again. In turn, that colors his choices and perspectives. 

However, when we take the time to revisit what he learned from that and what could/would be different if this ever happened again…. he’s able to see SO much that is useful and in service to his next steps. Focusing on what went wrong keeps him stuck. Looking at what was learned and how that can inform a positive future outcome unlocks opportunities he didn’t see prior.

We are ALL built like that.

Being optimistic allows you to handle stressful situations better, which reduces the harmful health effects of stress on your body.” Science shows that those with an optimistic outlook have better cardiovascular health and a stronger immune system, earn a higher income and have more successful relationships.’ —

In particular, leaders populate this positive population. Which makes sense because in order to be a solid, effective leader its important to stay positively focused on your vision. To lift others around you so that they stay motivated and engaged. To have the tenacity to reach your vision and solve problems, positivity serves you well. If you’ve ever had a grumpy boss, you know how hard it can be to rise above that energy every day. Its exhausting. 

Small business leaders know that a positive environment will:
impact productivity,
lessen the amount of days off,
add to retention of talent,
and contribute to a healthier work force.

All of these inform and effect the bottom line revenue… but most of all, these attributes and focus will contribute to a healthier more successful world.

And isn’t that what we all want?

Take a few minutes today and begin to look at how you can become more positive as a leader, and how that will impact those around you.

Don’t delay, this too is important work. As you build more positivity into your business strategy you’ll increase Joy, live your Purpose and support your Mission… becoming a Brand that is truly Unforgettable!

Much love to Your Unforgettable Adventure!



p.s…For those who wish to explore further, who are ready to design a new map to future possibilities…please let me know… I’m here to help.


J. Winslow
Branding Specialist and Strategic Planner, J. Winslow brings decades of solid experience to each project and leader she interacts with. Clients range from non-profits such as the Boys & Girls Clubs of America, to Madison Avenue Biggies including: Women’s Day Magazine, Cover Girl and Elizabeth Taylor. She also enjoys working with TEDx speakers and students ready to leverage their own brand stories. Learn more here



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