Why Even Bother?

 In Business, Entrepreneurs, Growth, New Beginning, Strategy, success


Yet again I was planning a different article but world events have me spiraling into a whole other area… and there is no way I’m the only one. As my ‘tribe’ is filled with highly sensitive people there is much energy these days that is concerning, distracting and leaves many of us questioning WHY? Why bother doing such mundane tasks that are required daily to grow and sustain our businesses and ives when all could be gone in an instant? This and other why questions baffle the brain, confuse the psyche and hurt our hearts.


However, at the bottom of all these questions, what I know for sure is that this is Exactly what to focus on. We are needed now more than ever. To hold space for our business, to be a safe space for our families, for our world, to hold a space and provide a space where those we touch can be lifted. Together we create a new world order, we drown out the toxic and the limited thinking of the past.


For years (decades actually) my mom has poo-pooed me for not watching the news saying that I’m burying my head in the sand. As more and more of my colleagues do the same we know that this is not the case. We are not burying anything! We are focusing our energy on possibility. We are putting our thoughts and actions towards building and creating. 


High achievers share some common traits. Often when on task we prefer to block out anything that isn’t directly related to that task in order to be productive. My uncle once told me that when my dad was a kid he would lock himself in his room and work on model airplanes. That he would do nothing else until that project was complete and how that one trait accounted for so much of his success and ability to move through difficulties and triumphs. He said he was about 8 when he started this practice. My dad was like that through his entire life. Somehow he knew that he needed to harness that energy, to laser focus on his intentions in order to reach his goals. The same was so in business and is still so today.


Using our ‘force’ for good, to be present with what we need to take care of, to stay interested in our own lives our own path can work wonders. AND it can change the world we live in as well. As we do those mundane tasks we raise up others to join us on the journey of continuous growth and improvement, to be our best selves. When we do so the light will take over the darkness. Business matters. You matter.


There will always be difficulties, there will always be storms…. it’s how we choose to recover after those storms that make the difference, as we focus on solutions there can be no downside. 


Another of my ‘people’ almost closed her business last week after the storm Irma hit here in Florida, it was all too much and she’d had been closed for a week with the loss of electricity and all. Instead, she found a new way to structure her business that will save money, ease her stress and could add to her revenue, decreasing her debt along the way. That’s the way business owners roll!! She will now impact more people with her amazing food, cut overhead AND add energy for her own well being allowing her to be a better leader than she was 5 weeks ago. Truly, when we allow for new solutions, we are helping more than ourselves.


Keep going, you’re doing great. Success can be a dirty, bumpy winding road. But along that road, please know that you are appreciated, you are loved, and what you do matters. Every day.


Stay your Unforgettable self!,




p.s… If you’d like to speak further about this topic please read out. I’m here to support you… and if it feels right do join our FB group: Impactful Entrepreneurs… let’s rally around each other and support in being our best selves.





J. Winslow
Branding Specialist and Strategic Planner, J. Winslow brings decades of solid experience to each project and leader she interacts with. Clients range from non-profits such as the Boys & Girls Clubs of America, to Madison Avenue Biggies including: Women’s Day Magazine, Cover Girl and Elizabeth Taylor. She also enjoys working with TEDx speakers and students ready to leverage their own brand stories. 



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